How To Attract The Right Guests To Your Holiday Let

Are you struggling to attract high paying or discerning guests to your holiday let, who treat your property with the respect it deserves?

As more guests turn to self-catering accommodation for their holidays, it’s important to ensure you attract guests who appreciate and treat your property with care. As a result, you may even be able to up your nightly rates and reduce damage costs.

There are a number of strategies you can quickly put in place – from clear communication, to deposits, pre-screening checks and high-quality marketing. Here’s a few of our top suggestions:

Outline Expectations

Clearly outline house rules, expectations for noise levels, and any specific guidelines you have for the property. Transparent communication from the beginning helps attract guests who are aligned with your expectations.

You can also remind guests of house rules by displaying them in your property or messaging them before they check-in.

Invest in Professional Photography

Investing in professional marketing all together is a must if you want to attract discerning guests and increase your nightly rates. Make sure to hire a professional photographer to take photos of the interior and exterior of your property. This will help set your property against the rest, and show that you’re a serious business. You may also want to look into hiring an interior designer to restyle and stage your property for a photoshoot.

Collect Damage Deposits

Damage deposits can serve as a deterrent for guests who may be less inclined to follow house rules – knowing that their deposit is at stake. Many booking platforms provide functionality to be able to do this.

Pre-Screen Guests

With booking platforms such as Airbnb, you can pre-review guest ratings. This is an effective way to evaluate whether a guest is right for your property, based on how many positive reviews they have. Or, alternatively, you could require guests to outline their travel plans, which can help you decipher whether you want to reject hen nights or stag do’s.

Request Feedback

After each stay, request feedback from your guests. Not only does this help you improve your property and services, but it also provides an opportunity for guests to express their appreciation for a respectful and enjoyable stay. Positive reviews can attract like-minded guests in the future.

Ticking all these tasks off your checklist may seem like a large task, however, over the long haul, they are incredibly worth it! By implementing these thoughtful strategies, you can create a welcoming environment that appeals to guests who appreciate and respect the privilege of staying in your holiday let.